
Configurable membership plans, launched 70–80% faster.
A subscription financial services provider needed a platform where new plans and partner journeys are configuration, not code changes.
Membership products on rigid infrastructure.
The provider runs a portfolio of tiered membership plans, each with its own eligibility rules, products and customer journey. The old platform could not keep up.
- Hard-coded journeys. Onboarding and eligibility logic were fixed in the application.
- Scaling pressure. Direct database reads became a bottleneck as volume grew.
- Scattered documents. Reports and exports had no consistent, secure storage.
- Limited visibility. Operations heard about issues from customers.
A modular, API-first platform.
- 01
Configurable journeys
Journeys adapt to eligibility, plan, product choice and referral source.
- 02
Microservices
Separate services for onboarding, membership, payments, referrals and reporting, each deployed and scaled on its own.
- 03
Redis performance layer
Sessions, feature flags and frequent reads cached in memory.
- 04
AWS infrastructure
Hosting, backups and Amazon S3 for documents and reports, with Grafana monitoring.
What changed
| Area | Before | After |
|---|---|---|
| New plans | Required core code changes | Configuration |
| Eligibility logic | Hard-coded | Adapts by plan and journey |
| Database load | Grew with traffic | Redis absorbs repeat reads |
| Documents | No consistent storage | Centralized in Amazon S3 |
| Platform health | No unified view | Real-time Grafana dashboards |
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Tell us how your platform handles change today. We'll show what a configurable architecture takes.